Google PageRank Doesn’t Matter.

I build websites and develop them for fun and profit. The wellspring and catalyst for both factors is people or what we call traffic.

The more people visit my web site, the more money I can possibly make, and perhaps the more fun I can possibly have.

Today, many websites had their Google PageRank reduced and many bloggers have been speculating about the causes.

Introspection is often forced. We don’t think about sustainability and our actions until unfavorable circumstances arises. If you only consider how a PageRank shift will negatively affect you after it has happened, you’re already screwed.

It’s all very simple to me. Google is an factor that is outside of your control. Sure, you can follow their rules or adjust your behavior to fit in but that still doesn’t put Google within your palm. What do good entrepreneurs do with uncontrollable factors? They create what-if contingency plans to accommodate for possible loss.

Keep this point in mind: People can do whatever they want to you and they often will. You however have the power to determine how you want to react to their actions. Google will adjust its PageRank scores in a way they deem fit (it’s their toy after all) and ultimately you must decide how you will cope with the possible results.

If your ad revenue is affected just because PageRank changes, then you’re not doing something right. Not exploring the right monetization options. Not having a long term business plan. Not making full use of the traffic you have. Not getting the right advertisers who know the value of your site.

And all these are factors within your control. Who cares what Google thinks about content or site quality? People are the ones who visit your site and decide if its worth reading or recommending to someone else. Google doesn’t own the way you write or think. They don’t influence the type of content you decide to put out.

I have never sold an ad based on my meager PageRank. Advertisers have approached me and have told me directly that they are interested in my websites because I rank for key terms relevant to their business and because I easily pull in a heck of a lot of targeted traffic that is likely to convert. And that’s what matters.

So what if PageRank weakens your position on a ranking list or advertising network? You don’t need systems that use PageRank as a metric for measuring comparative value. Really, you don’t need them at all. There are literally hundreds of different ways to build your brand and get valuable traffic from a variety of other sources.

Stop complaining. Pagerank is simply a webmaster fetish. It’s a inside joke that’s gone too far. Washington Post and Forbes were penalized. But do you really think Aunt Mary or Uncle Joe will give a toss about it? They’ll still type in the URL or click on the bookmark icon faithfully because they want to get the info-fix they need.

And that says a lot about creating remarkable brands that are trusted by your target market. Brands that bring in direct repeat traffic in the long run, despite unpredictable algorithm changes by corporations beyond comprehension.

I don’t see any point in blogging about PageRank drops or updates (yes, I’m guilty). I really didn’t want to write about this but I just couldn’t help ranting after seeing so many oh my god Pagerank dropped! posts all over the web today.

Maybe we can all stop getting so worked up over something so inconsequential.

3 Simple Concepts to Follow for a Successful Website or Business

People are the ones who make you money. They click on your ads, hire your services, buy your products all the while helping you to grow your business and make it profitable.

They do this in two main ways: By visiting your site or making purchases, they are helping you generate immediate revenue, which you can then reinvest for more income.

Secondly, they indirectly benefit you by providing publicity and leads: people are the ones who will talk about and recommend you to others they know.

Every promotional or advertising campaign has a limited budget and will not be sustainable if you do not have sufficient revenue coming in consistently. You cannot possibly make yourself known to every person in your demographic market through a standard marketing channel. Your reach will inevitably be limited.

Where ads cannot penetrate, people can. If you’ve owned a popular business or website you will eventually notice that others come to trust your brand or visit/use your site because others talk about you in their own clustered communities. You will start to notice traffic streaming in from forums, blogs and social networking sites.

The focus on attracting people and converting them into supporters is of utmost importance. Appealing to interested audiences and securing their patronage is an important factor to consider when you are trying to make your site profitable.

Three Essential Steps to Really Grow Your Business

The profitability of every online enterprise depends on the amount of traffic you can pull in and convert, i.e. the number of people you can attract and make into loyal customers and supporters of your brand.

This process can be broken down into three main steps:

1. Capture Attention. Create a spectacle. Leverage the brand of popular personalities. Piggyback off established websites or current hot topics. Be a contrarian. Demonstrate integrity. Develop a style. Your goal is to go broad and bring in a general audience, i.e the people who have a casual interest in your service/product or niche. Repeat this mantra: I must capture as much traffic and attention as possible.

   
   

2. Sell Yourself. Why choose your site over other competitors? Why bother reading or subscribing to your blog? What makes you stand out? And more importantly, what problem do you solve? Your website must fulfill a specific need or desire and if that fails, create a problem and sell yourself as the only solution worth exploring. You must become essential or difficult to replace. Go deep and build an audience that believes you are one of the best out there.

   
   

3. Nurture Supporters. People gradually come to trust your brand over time. They treat it as a good friend, as something they can rely on to acquire experiences or feelings they want. They become brand evangelists who share their belief in you with many others. How do you gain these fervent supporters? By always selling ideas, philosophies and concepts instead of just products. Generosity, integrity and consistency goes a long way too.

These are general concepts which I feel are essential when you are trying to extend your brand and reach through your audience. Take these three simple points and try to think about how you can apply them to your current website.

While concepts cannot be easily applied directly to a website like a template or script, they are very important because they direct and measure the effectiveness of actions, while influencing your end goals or project objectives.

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Making money With Facebook

A step-by-step guide to generating a nice monthly income

Introduction

There are many ways to make good money using the web and many of them promise to get you rich quickly, BUT in fact they don’t come quickly and don’t come cheap either as before you see a single dime you’ll have to spend a lot of money and invest valuable time.

Don’t get despaired now - there are other ways – which with you can play it safe and earn those extra bucks each month without spending a single penny or invest too much time.

One of these ways is to use social networks (the rising power of the net) to safely and consistently generate at least $300 each month. (It isn't fancy, just most people never think of doing it although this opportunity lies right under their nose).

This report will share the information you need to know and detail the steps you need to take in order to copy my own success. Of course, reading this report is not enough – you will need to act and spend some time to get to know the process (but not too much time as this is all very simple).

What are Social Networks?
Social network sites like My Space or Facebook, connects users throughout the world with each other.

Social networks have become part of the daily routine of millions of internet users that connects to other friends, sharing pictures, notes, news, and videos or establishing new connections with other people having the same interests.

Where is the earning potential you ask? Have patience my friend I’m getting
there….

Here are 2 facts that should grab your entrepreneur’s attention:

1. Facebook has over 18 million users!!!!!
2. Facebook’s users interact through networks or groups.

So there’s plenty of potential there, but the real question you need to ask yourself
is this:

How can you use this enormous well of people and this specific interaction
method to make it work for you?

The answer is simple –

1. You need to have something to offer to these users
2. You need know how to reach these users
3. You need to know how to offer it to them, or how to stimulate them to perform a new action they didn’t do before.

Let’s find out exactly how to accomplish the above by following these 9 simple
steps.

STEP #1: Find Something to Offer

You can offer many things but since we are into making money, the first step is to arrange some kind of cash mechanism that will generate a few bucks for you each day.

Now, there’s no need to panic, you are not required to invent anything or to get into some creation process you know nothing about.

All you have to do is to search for an existing tool / platform / system, that is being operated successfully already, by others of course, and which you can use yourself to make money but the main issue is to leverage its potential by referring others to use it too.

When you search for a good system that can help you with your mission, make
sure it follows these criteria:

Joining the system is FREE.

• The system is easy to understand and to follow.
• The system must be legal
• The system must be able to pay its members.

A good example of such tool will be detailed shortly but first you need to go
through this 2nd step:

STEP #2: Open Your Own PayPal Account

A good indicator that the system you chose is a reliable one, with a good payment system, is to check if it allows payment via PayPal.

Using PayPal is one of the most common ways today to transfer payment on the internet. Almost any one can open a PayPal account – it’s FREE.

So, if you don’t have a PayPal account yet, it’s recommended you Click Here to get one now.

STEP 3: Using AdCash.org
Here’s an example of a good system you can use to create this cash mechanism:

AdCash.org is the Internet's leading Incentive based marketing program.

It’s a worldwide and FREE English based service that on the one hand allows advertisers to reach thousands of potential customers by displaying their ad and on the other hand allows its members to enjoy 100% of all advertising revenue.

Making money with AdCash.org is simple. All you have to do is simply to visit the websites appearing in the list for an average time of 30 seconds. Depending on the type of ad you click, they will pay you up to $1.00!!! for each website you visit and up to $0.5!!! for each website your direct referrals visit (These are unprecedented amounts which you will not find elsewhere).

As mentioned you can leverage this system and earn even more by referring friends and there's the rub. You see you are going to combine this window of opportunities with your chosen social network to get a lot of referrals and earn for each click they make.

To activate your AdCash.org account and start earning money here’s what you should do:

1. Go ahead and signup for your own AdCash.org account.
2. After you sign-up, you’ll get a verification e-mail to activate your account.
3. Upon login to your account you’ll be presented with a One Time Offer which offers some good stuff for as little as $9.95.
4. Weather you take the offer or not, this is what you should eventually get to: click on the Surf Ads tab to find the links to click and earn money.

STEP 4: Leveraging Your Earnings
Obviously just clicking the links on your own is not enough to earn you the kind of money you want so to leverage your earnings you need to get referrals (Invite your friends, contacts, colleagues and others to join AdCash.org ).

Every new member you refer is offered to purchase the One Time Offer Upgrade too, and when a member you referred buys this upgrade, you get $2.00!!! into your account!

Also when they click on the ads to make money – you earn up to – $0.5!!!

So do the math:

If you click 2 ads every day, and 10 members you referred click 2 ads every day, you can get paid up to $12 a day - that's $372 a month! (Imagine the earnings you can make if you click more and refer more?).

So, all that’s left now is to find out how to invite more referrals.

STEP 5: Generating Referrals
The first way to generate referral is simple but limited.

Login to your AdCash.org account and click on the “Make More Money” tab.

In this page you’ll find your personal special referral link which you will use to invite your contacts.

Using the link send e-mails to your contacts listed in your e-mail account.

If you have a Gmail account or Yahoo! Account, they can import your contacts automatically and send the e-mails immediately for you.

The second way which holds in store unlimited potential referrals involves using a social network like Facebook. so let’s find out what are the necessary steps to get this platform work for you.

STEP #6: Register to a Social Network
There are many social networks you can register yourself in, such as:

Myspace, Bebo, Cyworld, Frienadster, Fotolog, Hi5, Mixi, Orkut, Skyblog, Studiverzeichnis etc…

But I will concentrate on Facebook for the purpose of understanding the process as this is one of the leading social networks out there.

If you are not a Facebook user go ahead and Click Here to signup.

Signing up is easy, just fill in a simple form and your done!

A few tips for signing up and searching people:

• Facebook isn't just one big site; it's made up of lots of separate networksbased around things like schools, companies, regions and themes.
• After signing up you’ll create your own profile.
• You can search for anyone on Facebook, but you can only see profiles of your friends and people in your networks.

STEP #7: Create a New Group
As mentioned before, members of social networks communicate with each other via interest groups.

So what you need to do now is to create a new group in Facebook which you can call for example:

Learn How To Make $10+ on Facebook

Some tips for creating your new group with Facebook:

• When ask about the kind of network you want – choose GLOBAL (You don't want to limit your group to just your local network).
• In the description you can use something like this (I hereby give you my permission to copy this part as is if you like).
• When asked about the Group Type choose Business > Marketing & advertising
• In the Website URL place your special AdCash.org referral link
• Leave the rest of the fields as is.
• Make sure that Publicize is checked at the bottom before creating your group
• Click “create group”

STEP #8: Invite Your Friends to Join Your Group
Once your group was created successfully, invite your friends to join your group and have them repeat the 4-steps described in your group’s description.

That's it!

Reinvesting Your Income to Build Traffic and Authority for Your Website

An easy way to expand your website’s reach and audience size is to market it extensively within your target market. Building your site reputation and getting traffic to your website can help to make your site profitable from early on.

I’ve previously written a list of paid advertising models you can use for your website and now I’ll like to expand on the topic of reinvesting whatever income you’ve earned to promote your site.

Reinvestment of resources is a useful strategy that all entrepreneurs regularly employ to deal with advances by niche competitors. While bloggers or amateur webmasters do occasionally dabble in paid advertising and hired marketing for their websites, some of them do so without a overall strategy or plan in mind.

Buying a blog review every few weeks just because you have some money is not an efficient way to reinvest your income in the long run. There’s are more processes involved and this article outlines some of them in detail.

How to Get Started on Income Reinvestment

Before you decide on how to reinvest your site income, you’ll first need to follow certain procedures which will ensure that your investment is tactical and optimized for maximum returns. After all, you don’t want to reinvest money for poor returns.

1. Set Your Goals. Determine what you want to achieve with the amount of money spent. Are you looking for greater conversion rates for a specific webpage on your site? Or do you generally want more brand exposure and buzz for a specific product? The end goals you set can be vague as long as you break them down into chunks of manageable data and mini-goals.
2. Determine Your Investment. How much money or resources will you set aside each month to promote your website? The amount of money you spend should be commensurate with your goals. If you’re looking to expand your site rapidly, you should expect to spend more money. If you’re just testing the waters with this, start with a low amount and use flexible increments.
3. Put Aside a Resource Bank. Now that you’ve set your goals and determined your investment level, its time to develop a resource bank to set aside funds for reinvestment purposes. There are various ways to develop a resource bank and here are some examples of ideas you can use:
• Set aside one income source. (e.g. revenue from paid reviews)
• Use part of one income source (e.g. revenue from one Adsense ad unit)
• Use a percentage from the overall income (20% of all monthly income)
• Use a portion of an external income source (e.g. 15% of dayjob salary)
4. Track Your Investments. Search marketing programs like Adwords allow you easily check your campaign performance and conversion rates. Ideally, you need to apply the same model to the other ads or services you purchase. Cross-compare different ad buys and hired services to determine which one gives the greatest long and short term ROI for your website.

Ways to Re-invest Your Income for Authority and Traffic

It is essential to develop positive assets that will turn into sources of long term traffic and brand exposure. While an avalanche of traffic and attention is always welcome, you should ensure that investments reap long term returns as well.

For example, brand equity should be of ultimate importance here. Your investment channels should not only send traffic/visitors but also disseminate a positive representation of your brand. This means actively involving your brand with a specific target market and not just blindly paying for random traffic.

1. Hire a Staff Blogger. Great method for growing your site quickly because the additional content created will attract more search engine traffic, particularly if your site is an authority domain that ranks well. Staff bloggers can also be tasked to create content pandering to a specific target market. This flexibility makes hired bloggers a better option then guest bloggers.
2. Paid Advertising. This includes purchasing PPC ads, paid blog reviews, banner ads and the sponsorship of contests, among other methods. Here is a collection of some paid advertising methods you can pursue for your site. I recommend reinvesting your income on at least one method of paid advertising every month.
3. Hire a Marketer or SEO. This is mostly applicable to websites with larger income revenues because outsourcing marketing and search engine optimization can be costly, depending on who you’re hiring. I’m in favor of this because I feel that bringing in an external expert opinion can do wonders for your business or website.
4. Acquire Useful Tools. This could involve software, custom scripts, online subscriptions or even physical or electronic books. Most of these items can greatly benefit your website directly or indirectly and are worthy of investment because of their long term re-use value. In order to prevent sunk costs, be sure to apply or use whatever you have purchased.
5. Vertical Integration. Control over the supply and production chain provides security for business owners because it allows them to scale effectively. Invest your income in developing complementary websites which can direct traffic and business to one another. I’ve mentioned that vertical integration is an effective way to develop an online monopoly in a specific niche or industry.

Re-investing your income is definitely a smart thing to do if you’re absolutely serious about making money from your flagship website or business. Always fuel your desire for monetary success by using your income to generate even more revenue.

This closed income-investment-income loop is highly significant when developing profitable and sustainable income from any online ventures.

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